Tata Tea Premium, the flagship brand of Tata Global Beverages, is India’s No. 1 branded tea (Source: AC Nielsen, IMRB). In 1985, it pioneered a revolution in tea packaging, bringing teas fresh from the garden directly to consumers in poly bags. As the portfolio began to expand, the Tata Tea brand was renamed Tata Tea Premium in 2003. Since 2007, Tata Tea Premium has established itself as a thought leader and ushered in a wave of collective consciousness and social awakening with its iconic Jaago Re campaigns.
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